Following the complete destruction of Mangas DIY due to an accidental fire, Divine was entrusted to relook at the brand and develop a new plan of action that would attract not only the existing trade clients but also consumers from all walks of life. The new store layout and approach was planned and developed by Divine Advertising that would create a new Home Improvement sector in the market.

The initial launching proved to be an enormous success with hundreds of thousands of visitors coming through their doors within the first month of opening.

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